2:00PM - 2:20PM
Predictive Market Research and Insights: An Innovative Virtual Simulation Model
- Are you looking for ways to predict clinical practice behaviors relative to your new treatment protocols?
- Gauge the impact of new therapies, clinical trial data, and key messages on treatment selection with a unique, simulated clinical experience, matching the scope of actual practice.
- Gain actionable insights from the ensuing data to proactively inform strategic decision-making.
- Medscape’s proprietary simulation platform is designed to predict responses through an in-depth look into clinician behavior—and how additional insights can be achieved over time through the power of continuing education.
Presented by:
Nimish Mehta, PhD, MBA
Executive Director, Clinical Strategy
Medscape Education
Doug Kaufman
Vice President
Medscape Education